La Strada Reale dei Vini Torinesi is a non profit association, created in 2008, in which wine producers, tourist operators and private food operators, public agencies, consortia, associations and collective organizations participate.
Association’s goals are:
- stimulate the economic development through the production of an integrated tourist offer, based on the quality of products and services;
- on the tourist side, valorize and promote wine and farm productions, food and wine activities, development of the eco-sustainable economy;
- valorize landscapes and natural, historical, cultural and environmental attractions.